Eedge, an online education platform led by top industry educators, wanted a brand name that reflected industry relevance and was catchy for easy recall. They needed a strong, modern brand identity to stand out in a competitive online learning space and appeal to students for both pre-recorded and live classes.

Greyphyte developed eedge’s brand name, logo, and complete visual identity. We designed a cohesive design system, including print media and motion graphics, to ensure consistent brand communication across digital and offline channels.

The refreshed brand identity positioned eedge as a credible and engaging learning platform, enhancing recognition, audience engagement, and memorability, making it easy for students to connect with and recall the brand.