With the rising hype of the digital era, we all have gone too far from print media. Almost every sector of the economy is digitalized. However there are sectors that believe traditional media is still very much effective even today. Not to overlook the fact that the much dominance of digital media, traditional media is still in us. It’s hard to digest the fact but according to the statistics of the US, 89% of students believe that print media is more impactful than digital.
Like all coins, print and digital media each have their own advantages and disadvantages. However, if you look at the facts, it always wins in the era of digitalization. The era of digitalization isn’t wrong and is equally important for business. All businesses should have their digital presence. However, in the process fitting into the society and following the trends should never impact the traditional processes. Change is good, but innovation in the traditional methods.
Despite the use of digital media, print is incomplete without them as well.
To be concise, print media is important for the development of digital media. There are facts and statistics to prove that. A print publication can offer your customers and prospects an experience that can’t be reproduced online, according to Forbes Magazine.
Following are the reasons why print media is important for any business even in the era of digitalization.
Credibility in Print Media
Ever heard of the phrase, “Don’t believe everything you read on the Internet”, print carries a sense of credibility that the Internet lacks. Advertisers can easily leverage the trustworthiness of print publications by promoting credible content. Advertisers can leverage the credibility of print with the wide reach of digital to generate leads and sales in their next campaign, as combining print and digital allows them to have the best of both worlds.
There’s no secret that you can strengthen your brand identity through print ads. Research reveals that over 55% of consumers trust print marketing more than any other form of advertising. To establish brand recognition, your print media advertisement should consist of good quality art paper, high resolution images and a content that attracts.
Reach Multiple Generations
Since the print media is something that you can carry anywhere and preserve it. People think that younger generations aren’t interested in print advertising as they are so addicted to technology in this digital age. Research shows younger people are almost as likely to read print as older ones. So your well designed brochure, a flyer or maybe an article in a newspaper can go a long way.
Link To Digital Campaigns
Print media has evolved over the years. Earlier we used to see only with their core capabilities, however as the time went by and digitalization came into hype, print media didn’t leave a chance to evolve. As of you now, you can link your digital campaigns through print media. Some of the great ways of bridging the gap between print and web are placing QR codes or referring to a website for more information or making an online purchase.
The lifespan of printed material such as publications, posters, brochures, and other types can be extended. Magazines and newspapers remain in offices and homes for months or even years, but online advertisements come and go quickly. As soon as you refresh the page, the banner ad across the top disappears forever. There’s something special about print media advertising. Moreover, you can feel, touch and even smell the ink of print media.
In a Nutshell
The internet has become an integral part of advertising for companies, organizations, and businesses. Today in order to reach the desired target audiences, one has to follow the trends of the market and adapt the changes as it comes. But it’s not the only way to reach your audience. You should be utilizing as many channels as you can to market your business, but finding the right balance between different media is important. Print media advertising has its advantages and there are still those who appreciate its aesthetic value. Business cards, brochures, flyers, and signage still enhance the shopping experience of customers since people still exchange business cards, distribute flyers, and use signage to promote products. Hence Print is not Dead