The concept of Zumba Studio was born out of the rising trend of employing dance as a medium to do exercise and staying active. The founders of Zumba Studio have taken up the task to show the world that choosing a healthy lifestyle doesn’t necessarily mean boring rituals and can be attained through something as simple and fun as Zumba.
For a brand which is all about being energetic moves and steps, the surrounding plays a key role in maintaining the same vibe. Each and every element chosen for the environmental designs inspired the participants to push their limits. The text and image elements were interwoven in a way that an onlooker would feel pumped up already.