Hugs N Cuddles
Hugs n Cuddles is an innovative kindergarten for kids which believes in using natural surroundings to teach kids and to promote their holistic development. Apart from kids they also have learning modules for the parents which looks at strengthening the bond between the parent and the child.
We adopted a multi-pronged approach for creating the brand identity. While the environmental design was conceptualized keeping in mind the engagement quotient for the kids. Whereas the merchandise, collateral, banners and other branding items were a mix and balance to attract both, the parents and kids alike.