Brochure design is an essential part while you are planning to do branding. A brochure is a powerful and versatile marketing tool as you can use it in the future, send it to your target audience, and circulate it to the wider audience. In a study conducted by Bentley University, 79% of tourists pick brochures, 85% of people who read brochures learned about new businesses, and 61% bought products or took services after reading the brochure. Due to its tangibility, brochure creates a sense of trust and credibility to target audience and increase the sales margin of the business.
When it comes to designing a brochure, it is not limited to the layout or images. However many other factors are vital for brochures to be effective. It’s a mixture of elements, working together in harmony to let your audience understand about your business and it’s representation. The purpose of brochures is to convey core ideas, introduce new products, services, and explain existing products and services. As a result, your brand is indirectly advertised to a larger audience and your visibility is increased.
So without any further ado, let’s roll our eyes on the checklist to design an effective brochure, regardless of any business in any industry.
Determine your purpose
The first and the vital step of brochure designing is determining the purpose of the brochure. As you will have a crux about how you have to work through the brochure. This also helps in marketing the business or brand. To determine the purpose there are a couple of things you should be clear about.
- The target audience
- Whether the brochure is sent via email or distributed as hard copy
- To use abstract images or real images of the brand
Decide Brochure Design Folds
Picking the right brochure fold is challenging as the number of folds give you the space to represent the images and the content in a correct manner. However, to decide that you must know how many folds are there. Besides the fold are the integrated part of brochure design. Following are the variety of brochure folds.
- Half Fold
- Z Fold
- Open Gate Fold
- Four-Panel Parallel Fold
- Closed Gate Fold
- Accordion Fold
- Roll Fold
- Quarter Fold
Suitable Colors & Fonts
While designing a brochure, choosing colors and fonts can be another head scratching task. The content is mostly divided into headings and brief, but the chosen font should be attractive enough for the audience to read the information given. Additionally, consistency in font helps maintain connectivity between pages for the audience.
Whereas choosing colors and the combination helps to catch the audience’s eye on the important things. In addition, your brochure will stand out if you take a chance and go bright by using something playful or exotic colors.
Use only High Resolution Images in Brochure Design
In any brochure design, the most important element is images. It is completely unacceptable to use low resolution or blurred images, or images that don’t make a statement. The visual representation should be attractive enough for the audience to get hooked. Also, make sure that the visuals are represented in an appealing way.
Proofread the Brochure
Before sending the brochure for print, it is necessary to proofread the entire brochure twice to avoid any mistake. A mistake of even punctuation creates a negative impression of the audience for the whole brochure. Moreover, the audience loosen their trust in the brand as well. While proofreading the brochure it is also essential to check all the images, placement and alignment. Once the copy is printed, there is no going back.
To Wrap Up for Brochure Design
Brochures are easy, affordable and cost effective for startups and small companies to use as a marketing tool. A well-executed brochure design demonstrates business’s core values and emphasizes its offerings to the audience. Moreover the design itself should speak to the targeted audience to get engaged with the brand. Brochures are more than information booklets; they’re a brand document that gives the audience an idea about the company, products and services. The fact that brochures are tangible documents makes them more trustworthy.